México 1977, Arquitecto por la Universidad ITESO en Guadalajara Jalisco (1995-2000) Advanced Master in Architecture, Berlage Institute, Rotterdam, NL. (2003-2005) Actualmente es Cofundador y Jefe de Diseño en Supermorphe.
SUPERMORPHE
We design products for the flexible future of mass production/ customization (caring for the individual’s integrity)
Supermorphe’s raison d’etre is to look for what is constant through what is variable, as opposed to the modern dictum, our main interest is to rescue the values that remain constant regardless of the constant change. We are not seeking for the “unique”, nor to transcend by just being different or the ephemeral’s acclaim, we are convinced how this values are leading us into a consumerism emptiness which is rapidly degrading the historical tissue together with the cultural values of our cities while producing a massive amount of trash. Our goal is to make a change into our profession, to recover the meaningful value of proportion and other solid values like reasoning, freedom and stability. We look for variability through proportion, just as the one who master a lenguage dominates its grammar, the one who master proportion directs and controls form. We are theoretically and actively searching for what remains constant into the diverse. It’s not about a poetic act nor an aesthetic inquiry, we seriously consider reclaiming for a lost tradition, the separation between form and function. For the classics the embodiment of form and function was not arbitrary; an arch supports while entices the observer. We stand for a long term thinking, a search for reasoning into the past. Our theory and practice is built upon the theoretical research of Bernard Cash at the EPFL in Switzerland whose references such as Gottfried Semper, Albrecht Durer, Plato, Euclid or Vitruvius are actually essential to the knowledge we articulate together with high-end technology to create our designs. As a result of this combination we gain the consistency and the power to, in first place, start a global change devoted to improve the quality of our present lives and over all be able to face the demands of a more flexible future. We use associative parametric CAD/CAM software and geometry as our main language to program variable forms able to be transformed while their proportions remain invariant. Thanks to associative software our designs are the point of control for the whole manufacturing and creative process, and our key to achieve the highest fidelity all the way from the model to the final product. Supermorphe means control and precision in design and manufacturing; it’s an intertwining system of principles and relations that create a new traditional form of design.
